Data Stories
The 30-minute protein window is a myth.
The short version
- Where the myth came from
- What actually matters
- A number you can use
- Spread it, don't cram it
- Screenshot: your daily target
Where the myth came from
Old studies on fasted, trained athletes got stretched into 'shake it within 30 minutes or waste the session.' For most people that urgency just isn't real.
What actually matters
Your total protein across the day beats any single post-workout rush. The 'window' is closer to the whole day than to half an hour.
A number you can use
Most evidence lands around 1.6–2.2 g of protein per kg of bodyweight per day for building and keeping muscle. That's the lever — not the timing.
Spread it, don't cram it
Three to four protein-forward meals of 30–40 g each is easier to hit and digest than one giant dose after the gym.
Screenshot: your daily target
Bodyweight in kg × 1.6 to 2.2 = daily protein in grams. 70 kg → about 112–154 g. Hit the range most days; timing is the tiebreaker, not the game.